Jennifer Olvera
About
A journalist, photographer and consummate storyteller with an eye for nature and nurture, I craft compelling content with a sense of space and place. Whether it's a full-fledged book, digital ad, long-form feature, travel guide or radio spot, I take readers on a memorable, emotive journey. Plus, I have expertise in training large language models (LLMs) for public and enterprise-level AI.
What drives me
Whatever the audience — whether it's a consumer, cookbook-enthusiast or corporation — I tap into emotions and aspirations, coming from a place of empathy, understanding and warmth.
What I offer
I have extensive branding, creative, print and digital experience. Whether it's a print ad, product copy, web strategy and content, an email campaign, a brochure or technical writing, I generate effective, big-picture ideas, supported by impactful copy that ignites the imagination.
Skills
Copywriting, content strategy, brand strategy, digital storytelling, web content, editing, cookbooks, guidebooks, editorial planning, print + digital ads, scripts, speech writing, social media, SEO, editorial + content management, UX, LLM training + prompt engineering, radio spots, email campaigns, nurture campaigns, end-to-end campaigns, personalization, localization + segmentation, recipe development, recipe testing, and food and travel photography
Industries
Travel, food, hotels, dining, spas, wellness, beauty, healthcare, emerging technologies, Al, machine learning, interior design, HR solutions, architecture, B2B, B2C, automotive, green energy, sustainability, hospitality, transportation, logistics, agriculture, gardening, cookbooks, guidebooks,e-commerce/retail, finance, entertainment, pharma, RV travel and real estate
